Resume
Skills
& Expertise
Business
Digital Health, B2C, B2B2C, B2C, Consumer Mobile App, E-Commerce
Tools
G Suite (Google Workspace), Slack, Excel, Powerpoint, Zoom, Microsoft Office
Technology
Jira, Confluence, SQL, Notion, TestRail, WordPress, Wix, Airship, Webflow, ProductBoard
Design
Canva, Customer Research, Miro, Figma
Strategy
Agile Development, Product Roadmap, A/B Testing, Lean Startup, Cross-Functional Stakeholder Management, MVP, user stories
Soft Skills
User Empathy, Passionate, Resourceful, Autonomous, Self-starter, Positive
Work
Experience
2022
Evidation
Product Manager
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Utilized user research and data to develop products that saved the company over 9 million dollars.
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Utilized qualitative and quantitative skills to identify and resolve key user pain points, resulting in a 30% reduction in support tickets.
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Launched a new marketing website that improved velocity, brand cohesion, and SEO.
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Implement data-driven process changes on Jira, improving team velocity and product development quality.
2019 - 2022
Evidation
Product Marketing Manager
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Launched a new user on-boarding product that increased user activation by 20%.
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Launched a survey and targeting product that led to the acquisition of over 30,000 participants for a virtual health study centered around Flu and COVID, yielding invaluable behavioral insights that secured a partnership with a major pharmaceutical firm.
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Launched a rebrand of the Evidation app that led to a more cohesive, trustworthy, and clinically-focused brand.
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Created a content experience and copywriting strategy that utilized data-driven engagement to connect users with delightful health content, resulting in a high 20% responsiveness rate.
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Analyzed referral program performance data to make data-driven decisions, resulting in over 19,000 referral sign-ups in 3 days.
2017 - 2019
Evidation
Community Operations Manager
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Launched a deactivation and deletion product feature that reduced support tickets by 5% and improved data collection of deletion requests.
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Scaled customer support to accommodate user growth from 350,000 to over 3 million users.
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Managed community initiative programs that grew our 65+ user base and led to a member-centric product that put user empathy at the forefront
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Conducted app store copy and image A/B test campaigns, increasing app store conversions by 15%.
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Provided coaching and leadership to the community operations team, resulting in exceptional performance feedback and increased ticket resolution time.
2016 - 2017
Evidation
Customer Success Manager
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Partnered with Engineering and DevOps to implement a new customer support SaaS software, improving resolution times and NPS.
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Built customer support data dashboards to understand metrics and issue trends, resulting in data-driven and user-first product roadmap and marketing campaigns.
2015 - 2016
Kinderlime
Marketing & Community Manager
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Analyzed feedback and partnered with CEO to define product requirements for new software vendors.
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Executed successful direct mail, email, and customer storytelling campaigns, resulting in increased retention and sales.
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Managed existing clients and provided product demos, resulting in retention and adoption of new product features
Education
2020
Product School
Product Management Certificate
2008 - 2012
University of California, Davis
Bachelor of Arts (B.A), International Relations and Affairs, Minor in Communications